After a competitive selection process that saw numerous applications, four promising surf brands have been chosen to showcase their products at the upcoming CARV Expo in San Diego. Mamala Surf Wetsuits, Severson Originals, Avva, and Faro Board Bags will each receive a booth at the highly anticipated event, taking place this June at the San Diego Convention Center.
The SURFER Emerging Brands Grant aims to support up-and-coming companies in the surf industry that exemplify creativity, sustainability, and a unique approach to surf culture. These four brands were selected for their innovative designs, dedication to quality, and their ability to address the evolving needs of surfers worldwide.
Here’s a closer look at each of the winners:
Mamala Surf Wetsuits: Redefining Wetsuit Design for Women
Mamala Surf Wetsuits is challenging the traditional male-dominated wetsuit market with its focus on women surfers. Founded by Angela Horacek, Mamala specializes in designing high-performance wetsuits tailored specifically for women. The brand’s goal is to create wetsuits that are not only functional but also comfortable, stylish, and easy to use. “A woman’s wetsuit that is warm, flexible, soft, easy to get on and off, easy to paddle, light and stylish,” reads their brand description. “Wetsuits made for women by women. The wetsuit women surfers have been looking for.”
Severson Originals: A Family Legacy in Surf Culture
Severson Originals brings a classic touch to modern surf style, backed by the rich heritage of one of surfing’s most influential families. Founded by Benji and Dan Severson, nephews of SURFER magazine’s founder, John Severson, the brand celebrates the art and culture of surfing through the iconic Severson family artwork. As SURFER celebrates its 65th anniversary, this brand connects past and present, honoring its legacy with every product. Severson Originals focuses on creating high-quality, art-inspired apparel that blends heritage with style.
Avva: Merging Surf and Street Culture
Founded by Kekoa Cazimero, a longtime professional surfer from Hawaii’s South Shore, Avva is a surf brand with a distinct urban edge. Known for blending streetwear with surf aesthetics, Avva incorporates Hawaiian culture and creativity into its designs. The brand emphasizes individuality and style, offering bold prints and innovative designs that appeal to both surfers and fashion enthusiasts. “We are forever striving to nurture our unique platform of mixing street culture, action sports, and fashion,” says the brand’s description. “Pushing the boundaries of creativity while being heavily influenced by the elements.”
Faro Board Bags: Sustainable Solutions for Surf Travel
Faro Board Bags is reimagining the board bag industry with a strong focus on sustainability. Founder Jack Ventura, a passionate surfer and traveler, launched Faro with the mission to reduce overconsumption in the surf industry. With a commitment to durability and environmental consciousness, Faro produces rugged board bags made from sustainable materials. Ventura’s goal is to create products that stand the test of time, helping surfers reduce their environmental footprint. “I decided I needed to do something to help others and myself become part of the solution, rather than being more part of the problem,” says Ventura. Faro’s focus on long-lasting goods and sustainable design makes it a standout in the surf gear market.
Looking Ahead to the CARV Expo
These four brands are poised to make waves at the CARV Expo this June. With their unique approaches to surf gear and culture, Mamala Surf Wetsuits, Severson Originals, Avva, and Faro Board Bags exemplify the innovation driving the surf industry forward. As the event approaches, the surf community can look forward to experiencing the future of surf design firsthand.